Introducing the ROKA x Huberman Wind Down™ Collection
Innovative eyewear designed to enhance sleep quality by filtering harmful blue and green light.
Austin, TX - November 1, 2024 - ROKA, the leader in performance eyewear for active people, is proud to announce the release of the ROKA x Huberman Wind Down™ Collection. This new line of blue and green light-blocking glasses is specifically designed to help individuals wind down at the end of the day, improving sleep quality and supporting overall mental and physical health.
As the digital age continues to permeate our lives, exposure to short wavelength light (blue and green light) from screens and artificial lighting can disrupt our circadian rhythms, leading to difficulties in falling asleep and maintaining a steady sleep pattern. The ROKA x Huberman Wind Down collection utilizes red tinted lenses to block specific wavelengths of blue and green light that activate the retinal ganglion cells in our eyes—cells that signal to your brain whether it’s
time to be alert or to rest.
Andrew Huberman, a prominent Stanford neuroscientist and advocate for optimal health practices, emphasizes the importance of light in regulating alertness and sleepiness. “One of the primary determinants of whether you feel really alert or sleepy is light—particularly light perceived by your eyes,” says Huberman. “The Wind Down glasses are designed to be worn specifically in the evening and at night when you want to wind down, reducing the blue light inputs that contradict natural circadian rhythms and allowing you to transition to a calmer, sleep-ready state.”
In addition to promoting better sleep, these glasses also help regulate cortisol levels. High cortisol levels at night can lead to increased anxiety and disrupt sleep quality. The Wind Down glasses help to keep cortisol levels low in the evening, fostering a more relaxed state that is conducive to sleep. “Research shows that maintaining low cortisol levels at night is beneficial for both physical and mental health,” Huberman adds. “These glasses provide an effective way to manage your light exposure in the evening, allowing you to optimize your body’s natural
rhythms.”
ROKA is committed to enhancing the quality of life for its customers through innovative design and superior performance. ROKA consistently delivers high-quality products that meet the demands of active individuals. The Wind Down Collection exemplifies this commitment by addressing the critical need for better sleep and overall well-being through simple technological solutions.
“Our mission at ROKA is to help people unlock their full potential, and we believe that high-quality eyewear should not only enhance performance, but also support overall health and wellness,” stated Rob Canales, Co-Founder and CEO of ROKA. “We’re extremely excited to partner with Dr. Huberman to combine his scientific expertise with our innovative eyewear to help athletes and active individuals optimize their well-being.”
ROKA.com across a variety of non-prescription styles. Readers and prescription lenses for this collection will be available soon. For additional information about the collection and its benefits, please visit www.roka.com/huberman
About ROKA
ROKA is an award-winning performance eyewear brand based in Austin, Texas, dedicated to redefining how athletes and active people experience eyewear. By integrating proven, cutting-edge sport performance technology into everyday prescription glasses and sunglasses,ROKA has created a new category that fuses function and style. Whether you're a competitive athlete or simply lead an active lifestyle, ROKA offers versatile eyewear solutions designed to elevate your performance and support your well-being. ROKA products are available worldwide
at roka.com and through select partners. Follow ROKA on Facebook, Instagram and Strava.